Why, the Growing Interest in the Gita Among IT Professionals
-Why the Increasing Desire Among Youth to Learn the Teachings of the Gita
VIVEK SHUKLA
Author and columnist
In recent years in India, there has been a remarkable increase in interest in the teachings of the Gita among educated youth, especially IT professionals. The IT sector, which is the backbone of India’s economy,
involves young people facing long working hours, tight deadlines, and a lack of work-life balance. In such situations, Gita teachings like “Karmanye vadhikaraste ma phaleshu kadachana” (You have the right to perform your duties, but not to worry about the results) help them reduce stress.
Due to these challenges, interest in learning the Gita’s teachings is growing.
This is why people of all ages from across the country and the world are joining the Gita Parichay Abhiyan (Gita Introduction Campaign).
The campaign’s reach is expanding. Currently, 100+ Gita classes are running in both online and offline mode, and thousands of youth are connected to it.
The Gita Parichay Abhiyan is a successful effort to connect Indian youth with ancient wisdom. It shows how relevant the Gita’s teachings are in dealing with modern life’s challenges.
The growing interest among educated youth and IT professionals proves that young people want to embrace their cultural heritage to live a balanced life. If this trend continues, the Gita could become a way of life in the coming years.
An appeal to all youth: Join
this campaign and enrich your life with the Gita’s knowledge. Now, the campaign has announced the “Bhagavad Gita National Conference” in the capital Delhi, which will be held on the upcoming 21st December at Siri Fort Auditorium.
This conference will give youth an opportunity to understand the purpose of life through the Gita. Around 1500 people from across the country will participate.
The Bhagavad Gita, an invaluable treasure of Indian culture—a collection of divine teachings given by Lord Shri Krishna to Arjuna on the battlefield of the Mahabharata—still provides solutions to every challenge in life today. But in the modern age, where the young generation is trapped in busyness, stress, and the race for material pleasures, there is a felt need to explain the relevance of this ancient text anew. To fulfill this need, the “Gita
Parichay Abhiyan” was started. This campaign not only serves as a medium to reach the Gita’s knowledge to every person but also inspires educated youth, including IT professionals, to bring positive changes in life. Under this campaign, online classes, seminars, and various programs are organized to connect youth with the Gita’s teachings.
The Gita Parichay Abhiyan is a national-level effort whose main goal is to deliver the timeless knowledge of the Bhagavad Gita to people in a simple and modern way.
The campaign was started by those who believe that the Gita is not just a religious text but a practical guide to life management.
The founders and supporters of the campaign see it as the key to “knowledge, peace, and positive change” in life.
It especially targets youth because today’s generation is struggling with mental health issues, career pressures, and complexities in relationships. Teachings of the Gita like Karma Yoga, Jnana Yoga, and Bhakti Yoga provide solutions to these problems.
A key feature of the campaign is its extensive use of digital platforms. An official app called “Geeta Parichay” is available, which can be downloaded from the Play Store & App Store. Through this app, users can register for online and offline Gita classes. Weekly classes are held on Zoom or other platforms, where expert acharyas explain the Gita’s verses. Additionally, the campaign is active on social media platforms like Facebook, Instagram, and YouTube.
For example, on Instagram at @geetaparichay, Gita quotes, seminar information, and success stories of youth are shared regularly. Programs are also conducted in schools and colleges under the campaign.
Recently, Gita introduction sessions were held in schools in Jaipur, where children were introduced to the Gita’s message. The campaign not only emphasizes study but also applying the Gita’s teachings in daily life. For instance, official channel called “Gita Jivan Sangeet” is available on YouTube, explaining the importance of the Gita.
The success of the Gita Parichay Abhiyan largely rests on its online classes. These classes are held on weekdays and weekends, making them convenient for busy youth. In the classes, simple explanations of the Gita’s verses are given, and participants get a chance to discuss. For people like IT professionals who work long hours in front of screens, these classes act like a break, providing mental peace. Registration on the app is simple, and classes are available at minimal fees.
These classes are not just lectures but interactive sessions. For example, senior Gita acharyas like Sh. O.P. Sharma guide participants on how to read the Gita. Many youth, after joining these classes, feel changes in their lives. One post mentioned that after joining the Gita classes, a woman noticed positive changes in herself.
The growing interest in the Gita in India indicates that people are seeking inner peace and meaningful life alongside material progress. The Gita,with its timeless message, is emerging as a reliable guide in this search.
