“Pitch To Get Rich” and the Brand “Made As Me” to Give a New Flight to Indian Fashion Industry
Akshay Kumar, Karan Johar, Malaika Arora, Sara Ali Khan, and Manish Malhotra to Mentor the Show

Raipur: A first-of-its-kind OTT show connecting the worlds of fashion and entrepreneurship — “Pitch To Get Rich” — is all set to hit the screens soon. The show aims to provide a powerful platform for young fashion entrepreneurs to pitch their business ideas before some of the biggest names in Bollywood and the fashion industry.
The panel of mentors and judges includes Akshay Kumar, Karan Johar, Malaika Arora, Sara Ali Khan, and renowned designer Manish Malhotra — bringing together the perfect blend of entertainment, style, and business acumen.
The brain behind the show and founder of Fashion Entrepreneur Fund, Sanjay Nigam, said that “Pitch To Get Rich” will offer investment opportunities, mentorship, and international exposure to India’s emerging fashion startups.
He stated —
> “Our mission is to empower India’s rising fashion talent with a platform where they can turn their vision into reality and strengthen India’s presence on the global fashion map.”
In the same spirit, Sanjay Nigam also announced his new fashion brand — “Made As Me”, which is built on the harmony of Indianness, modernity, and swadeshi values.
He added,
> “With Made As Me, our goal is to create a space where India’s evolving fashion identity finds global recognition. We are redefining luxury in a modern, conscious, and desi form. In the next five years, we plan to open 250 stores across tier-2 and tier-3 cities in India.”
Inspired by the ‘Vocal for Local’ vision, Made As Me celebrates Indian craftsmanship, diversity in design, and sustainable growth. The initiative seeks to strengthen India’s fashion economy and open new avenues for youth in design, manufacturing, and branding — giving Indian fashion a truly global edge.